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About Merle Norman:
Merle Norman is a beauty company that offers skincare products and a variety of cosmetics. Their products are around the same price range as other cosmetic retailers. From the onset, the website is inviting, colorful and easy to navigate.
Pros: I really liked the "inspiration" drop-down menu option. Viewers can look at before-and-after images of people who have used the products and they can also find a page with videos for a variety of makeup looks. One of the more unique options offered by this their studio services page. Customers can explore what services are offered by local Merle Norman studios, and book appointments for makeovers or skincare treatments. This is a great option because not only do customers have access to a wide range of products, but they also have the option to connect with professionals who can address their skincare concerns or match them with their foundation shade. I believe this creates lasting relationships with customers, because the brand provides services beyond their products. It feels as if the company cares about the client's beauty and wellness beyond purchasing a foundation or skincare product. I also appreciate the option to search for products based on your skin type. This addresses the sometimes-overlooked fact that we all have different skin concerns and finding the right products to meet our particular needs can often present a challenge.
Cons: Although the site is very interactive and easy to navigate, the images throughout the site don't have a unique feel. I've definitely encountered similar images on other cosmetic sites. The images are very generic and don't set the brand apart from other brands that offer similar products and services.
Merle Norman Shipping Info:
Free Shipping on a $50 Order.
