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About RoC Skincare:
RoC Skincare is a company that creates skincare products that contain the active ingredient Retinol. Products include eye creams, serums, moisturizers, and sunscreen.
Pros: This site directly addresses many different skincare concerns and is designed in a way that is easy for customers to use. The website allows shoppers to browse either by product type (eye creams, moisturizers, etc.) or by specific skincare concern. Additionally, there is a feature on the site that allows customers to take an assessment and receive a list of recommended products for their specific skin conditions. These features are very useful because not every skincare product is universal for all skin types, so often skincare consumers are very skeptical about whether a product will work for them. Also, the website has thousands of positive reviews on their products which reinforce that the products are high quality and that previous customers have had a positive experience purchasing from RoC Skincare.
Cons: The website has very plain graphic design that does not draw very much attention. Considering Retinol is an anti-aging product, it seems that the website should have a more youthful design and steer clear of the basic, clinical approach that it currently takes. It would be also great if the site featured before-and-after photographs for some of the skincare regimens offered, as this is a feature offered by many competitors.
RoC Skincare Shipping Info:
Free Shipping on a $35 Order.
