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About Virtue Labs:
VirtueLabs.com is a retailer that created a biotech company to repair damaged hair. Their products include shampoo, conditioner, shaping spray, and more.
Pros: VirtueLabs.com is a site that provides hair repair products. If you are looking for a niche market, you have found it here. Virtue offers more than just a simple shampoo and conditioner. Their line covers de-frizzing, nourishing, humidity blocking, and hydrating. The company's recipe was founded originally to help repair hair from those who had served in the military. Their Alpha Keratin 60ku is a patented formula, which supposedly helps repair slit ends, thicken, nourish, and perform other positive actions for hair growth and restoration. The "our science" page offers data on researched improvements. Those figures look promising and make the products more compelling.
Cons: Honestly, when we first logged onto the site, we had no idea what the company was selling. There's a picture of a towel, camera, sunglasses, and clothing-and then some text offering a travel size version. After reading the "about us" section of the site, we were still confused. Apparently, it's a retailer of hair restoration products. The formula sounds intriguing; it uses human protein and real keratin to promote healthier growth. The price, however, seems prohibitive. If your hair seems incredibly damaged, then perhaps it's worth the money to try a solution. Otherwise, $40 for conditioner seems a bit too much.
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