Who says you need to break the bank to achieve a stunning makeup look? In a world where beauty products can often come with hefty price tags, there’s a treasure trove of affordable and quality makeup waiting to be discovered right in your local stores. By being a savvy shopper and knowing where to look, you can build a collection that rivals those of high-end aficionados, all while keeping your wallet happy. Here are 15 tips to guide you on your quest for budget-friendly beauty:

1. Explore the Aisles of Major Chains

When it comes to finding affordable makeup, don’t underestimate the power of major retail chains like Walmart, Target, CVS, and others. Their makeup aisles are brimming with hidden gems from respected brands such as e.l.f., Wet n Wild, Milani, and NYX. You’ll be amazed by the variety and quality you can snag for such reasonable prices.

2. Venture Into Beauty Supply Stores

For those seeking professional-level products without the hefty price tags, beauty supply stores are a goldmine. Places like Beauty Supply Warehouse, Sally Beauty, and local beauty supply shops offer brands like LA Girl, Black Radiance, and J.Cat Beauty at steep discounts. Prepare to be dazzled by the array of options available to you.

3. Raid the Drugstore

Never underestimate the makeup prowess of your neighborhood drugstore. Brands like Revlon, Maybelline, CoverGirl, and L’Oreal consistently churn out high-quality products at prices that won’t break the bank. Keep your eyes peeled for sales, coupons, and loyalty rewards to maximize your savings potential.

4. Keep an Eye on Clearance Sections

Clearance sections are a savvy shopper’s best friend. Whether you’re perusing drugstores, supermarkets, or discount retailers, always take a detour to the clearance endcaps and sections. You never know what discontinued or older makeup shades and products you might find at steal prices.

5. Explore Ethnic Beauty Aisles

Ethnic beauty aisles are often overlooked but shouldn’t be underestimated. Brands like Black Opal, Iman Cosmetics, and Fashion Fair offer products that rival high-end lines in quality and pigmentation, all at significantly lower costs. Don’t miss out on these hidden treasures.

6. Hit Up Dollar Stores

While not every dollar store makeup item is a winner, you’d be surprised at the quality brands you can find. Keep an eye out for e.l.f., L.A. Colors, Wet n Wild, and other hidden gems. Just be sure to do your research beforehand and check for newer stock.

7. Look for Value Packs and Sets

Stretch your budget further by keeping an eye out for makeup value packs and sets. These bundles often provide more bang for your buck, allowing you to stock up on brushes, eyeshadows, lip products, and more for a fraction of the cost of buying them individually.

8. Don’t Sleep on Store Brands

Store brand makeup shouldn’t be overlooked. While not all store brands are created equal, some, like E.L.F., offer fantastic exclusive lines at affordable prices. Give them a try and you might just be pleasantly surprised by what you find.

9. Utilize Online Coupon Codes

Before making any makeup purchases, whether online or in-store, take a moment to search for applicable coupon codes. You’d be amazed at how much you can save off already affordable beauty brands with just a few clicks.

10. Opt for Multi-Use Products

Get more mileage out of your makeup by opting for multi-use products. Lip/cheek tints, highlighting sticks, and eyeshadows that double as eyeliners are great ways to stretch your budget without sacrificing versatility or quality.

11. Signup for Loyalty Rewards

If you find yourself frequenting certain beauty stores, it’s worth enrolling in their rewards programs. Not only can you score discounts and freebies, but you’ll also earn points towards future purchases, making your budget stretch even further.

12. Wait for Sales and Holiday Promotions

Timing is key when it comes to snagging the best deals on makeup. Keep an eye out for major blowout sales around holidays and seasonal events, as brands often offer deep discounts during these times. Plan your purchases accordingly for maximum savings.

13. Subscribe to Brand Emails

Stay in the loop about sales, promotions, and exclusive offers by subscribing to the email lists of your favorite affordable makeup brands. You’ll be the first to know about any deals, allowing you to pounce before they’re gone.

14. Check for “Dupes”

Do your research and you might just find affordable drugstore dupes or alternatives for high-end cult favorite makeup items. Why splurge when you can achieve similar results at a fraction of the cost?

15. Maintain and Preserve Products

Make your affordable makeup last longer by practicing proper maintenance and storage techniques. Use primer to prolong wear, sanitize products between uses to prevent bacterial growth, and store cosmetics in a cool, dry place to prevent them from drying out.

With these savvy shopping tips in your arsenal, you’ll be well-equipped to curate an enviable makeup collection from quality affordable brands found right in your local stores. Who says you can’t achieve a glamorous look without breaking the bank?