It’s August 2023 and a new school year is right around the corner. As a parent, you know that means it’s time to stock up on school supplies and shop for new clothes and shoes. Kids’ feet grow so fast, and their running shoes take a real beating during recess, gym class, and extracurricular sports. With how quickly they outgrow their shoes, the costs can really add up.

The good news is there are some smart ways to save money when shoe shopping for your kids. With these tips, you can get quality, long-lasting shoes your kids will love without breaking the bank.

1. Buy High Quality for Longevity
It can be tempting to go for those budget-friendly shoes at big box stores, but they often wear out much more quickly. Spending a little more upfront on higher quality, athletic-specific kids’ running shoes will help them hold up better through active play and PE classes. Brands like Nike, Adidas, New Balance, and Saucony have excellent youth options with features like mesh uppers for breathability, foam cushioning for shock absorption, and durable rubber outsoles. The extra investments on pairs that are well-constructed with athletic performance in mind means you won’t have to replace them quite so often.

2. Research Online Before Buying
Before you head to the store or shop any sales online, do some research on the best options in your price range. Browse reputable kids’ active footwear sites and read through customer reviews on styles that interest you. Parents will often mention how the shoes held up after a few months of use and if they were worth the price paid. Pay attention to any notes on sizing and fit as well. This will give you a better idea of the expected quality and fit before purchasing.

3. Shop End of Season Sales
Mark your calendars for end of summer and end of winter clearance sales. Stores will be looking to clear out remaining seasonal inventory like sandals in August and winter boots in January/February. Take advantage of the deep discounts up to 50-60% off or more. Stock up on shoes they can grow into at least the next size up and put away until next season. The savings are worth storing them for a few months.

4. Buy a Half Size Bigger
It can be tempting to buy shoes that just fit right now, but kids’ feet are constantly growing. Buy shoes that have at least a half size, or even full size, of room to grow into. This extra room allows their toes to stay comfortable as their feet get bigger. It extends how long they can actually wear the shoes and fit into them. Try to resist the urge to buy something too snug just because it fits that day.

5. Shop Clearance Racks
Don’t forget to always browse the clearance racks first when shoe shopping. Retailers will typically have a section dedicated to discounted shoes that are leftover styles, odd sizes, or last season’s colors. You can grab barely worn returns as well. It takes a bit more time sifting through the options, but you can find some incredible deals. The styles may not be exactly what they want, but you can get quality shoes at 50-75% off in some cases. Clearance racks are the first place to start looking to save.

6. Compare Prices Online
Before buying any pairs at full price, do some quick price comparisons online. Search for the exact shoe styles and sizes you are considering across retailers like Zappos, DSW, Rack Room, Amazon, and more. Include discounts, coupons, taxes, and shipping rates to accurately compare bottom line costs. You may find you can save $10-15 in some cases by ordering elsewhere or that store pickup is less than shipping fees. Taking a few minutes to compare ensures you get the best deal.

7. Avoid Trendy Styles
Trendy shoe styles featuring the latest Disney characters or flashy patterns may be appealing to kids in the moment, but they will shortly move on to the next trend. Opt for classic, athletics-focused styles in versatile neutral colors like black, white, navy and gray. They will coordinate with most outfits and uniforms. They can pass them down to younger siblings later rather than only being worn for one school year before being cast aside. Timeless over trendy will be much easier on your wallet and the planet.

8. Sign Up For Promotions
Take advantage of periodic promotions and loyalty programs from your favorite shoe retailers. Provide your email address or download their apps to receive coupons for percentage off or free shipping. Sign the kids up for birthday rewards programs as well to earn discounts and bonus points around their special day. Set sale alerts on styles you have your eye on for when the price drops. Loyalty, birthday freebies and app promos add up for extra savings all year long.

Finding deals on quality, durable kids’ running shoes is very doable with some savvy shopping strategies. Always make comfort and proper fit the priority before pricing when selecting their new kicks. With the right pair, getting through even the most active school days in style and comfort is a breeze.